Sinergia Consulting Group
Rehearse your campaign before you spend budget.
SimLAB turns a marketing brief into a simulated audience, causal hypotheses, prescriptions and experiments that a team can contrast before acting.
- Problem
- Diagnostic
- Governance
- AI capability
- Measurement
SimLAB
SimLAB
SimLAB is Sinergia’s governed social marketing simulation system. It turns a brief into a simulated audience, conversation rounds, interviews, causal hypotheses, prescriptions and experiments to think through what to test before budget is spent.
The problem
Deciding message, channel and positioning with little evidence is expensive.
Real research can take time, and isolated expert opinion does not always leave traceability. SimLAB lets teams rehearse working hypotheses and organize what needs to be contrasted before a campaign launches.
Who it is for
For teams that need to decide what to test before spending.
Agencies and consultancies
To turn a brief into hypotheses, objections and experiments that can be explained to a client.Product and marketing leaders
To organize alternatives and risks when a decision needs a more structured reading.What it contributes
Speed, traceability and an actionable outcome.
01
One-run reading
Rounds, interviews and causality before real spend.
02
Internal evidence
Each finding is contrasted with case artifacts before it is accepted.
03
Traceability
Progress, artifacts and decisions are recorded and can be reviewed.
04
Action
The output ends in measurable prescriptions and experiments, not only insights.
How it works
From a brief to a decision war room.
01 · Brief
Frame the case, offer, audience and decision question.02 · Social map
Organize actors, motivations, tensions and contextual conditions.03 · Simulated audience
Build a synthetic population with differentiated perspectives to explore the case.04 · Rounds and interviews
Contrast reactions, objections and conversation patterns within the simulation.05 · Hypotheses and prescriptions
Turn findings into causal hypotheses, decisions and verifiable experiments.06 · War room
Deliver a structured reading of risks, priorities and next steps.Use cases
Where it enters before spend.
Message and claim
Explore which promise creates understanding, trust or objections by segment.Channel and CTA
Contrast reactions to calls to action and entry points.Audiences
Identify sensitivities and tensions to prioritize what should be researched.Message risk
Expose a proposition to skeptical profiles before a public launch.Experiments
Define variants, channel and primary metric to contrast in the real market.War room
Organize the team conversation around observable risks and decisions.Responsible limits
A simulation is not real market evidence.
- It does not certify demand or validate that something will sell.
- It does not replace surveys, real interviews or sales data.
- It does not predict with certainty: it states hypotheses and uncertainty.
- It does not publish, spend budget or execute external actions by default.
- It does not replace human judgment or decision accountability.
Frequently asked questions
What should be clear before a demo.
What is SimLAB?
A social marketing simulation system that turns a brief into hypotheses, prescriptions and experiments with a simulated audience.
Is it real market evidence?
No. The simulation explores hypotheses and must be contrasted with data and real research before acting.
Who is it for?
Marketing and strategy teams, agencies, consultancies and product owners who need to decide what to test.
What does the client receive?
Causal hypotheses, prescriptions, experiment design and a war-room reading with case traceability.
Does it replace research?
No. It helps teams think better and prioritize what to contrast; it does not replace real research.
SimLAB
Rehearse your campaign before you spend budget.
SimLAB turns a marketing brief into a simulated audience, causal hypotheses, prescriptions and experiments that a team can contrast before acting.
Request a demo or diagnostic