Sinergia Consulting Group
Understand what is changing in your market before deciding how to compete.
Market Drivers Set turns market signals and evidence into decision criteria, competitive dimensions and action priorities.
- Problem
- Diagnostic
- Governance
- AI capability
- Measurement
Solutions portfolio
Market Drivers Set
Market Drivers Set is Sinergia’s market-intelligence solution. It identifies the causal forces in a market, translates them into measurable value criteria, compares the performance of alternatives and explains the capabilities that produce it. The outcome is a map of competitive dimensions with evidence, confidence and explicit limits.
The problem
Collecting market signals is not enough.
When analysis blends data, conclusions and assumptions, it becomes difficult to decide what is changing, why it is happening, what the buyer values and where it makes sense to compete.
Who it is for
For teams that need to defend a decision.
Strategy, marketing and product teams
To prioritize positioning, launches or investment against clear criteria connected to market change and buyer response.Agencies and market-research studios
To combine speed, rigor and differentiation in an explainable analysis without losing precision about what supports each conclusion.The method
Five layers that keep cause, value, competition and capability distinct.
Each specialist works on one layer, and final integration does not add new claims.
01 · MADRIS
Discover the forces
Identifies what is causing the market to grow, contract or change, with causal mechanisms, actors and evidence.02 · VALERIS
Define value criteria
Turns those forces into measurable performance criteria: what “better” means to the buyer and how it is observed.03 · COMPETIS
Compare alternatives
Compares the level of performance each alternative offers across those dimensions, with evidence and confidence.04 · FEATRIS
Explain capabilities
Explains the functions or capabilities that produce performance and distinguishes table stakes from differentiators.05 · Deterministic merge
Integrate the map
Combines the layers into an Axes of Competition Set without inventing new analytical claims.Rigor
Rules that protect the reading.
Do not mix layers
Each specialist keeps its layer: causes, value, competition and capabilities are not conflated.Do not invent
The presence of a function is not proof of performance; missing evidence does not become certainty.State the limit
When evidence or a valid frame is missing, the analysis declares it provisional or blocked.What you receive
A map that guides a decision, not a trends list.
- Documented market drivers and causal mechanisms.
- Buyer-relevant value criteria and competitive dimensions.
- Comparison of alternatives with evidence and confidence levels.
- Capabilities linked to performance: table stakes and differentiators.
- Executive summary and a reading session to move the analysis into the decision.
How it starts
A diagnostic frames the question before the analysis runs.
Sinergia defines the market or segment, geography, horizon and decision question with the team. That frame establishes the scope and appropriate sources.
Key vocabulary
Visible concepts for interpreting the outcome.
Market driver
A causal force that materially changes demand, adoption, supply or market structure.
Performance criterion
A dimension used by a buyer to evaluate and compare an alternative.
Competitive dimension
A dimension or set of dimensions where offers differ for a buying decision.
Table stakes
A capability required to enter competition that does not create distinction by itself.
Differentiator
A capability associated with superior performance that buyers value and not every alternative provides.
Deterministic merge
Integration of each layer’s artifacts without adding new analytical conclusions.
Evidence and limits
Confidence accompanies every material claim.
Level 1
Primary, regulatory, official sources or original documents.
Level 2
Official statistics, peer-reviewed research and associations with a methodology.
Level 3
Analysts and research firms for triangulation and order of magnitude.
Level 4
Vendors, press, blogs and social media: directional use only and always attributed.
The reading distinguishes direct evidence, credible evidence with indirect links and emerging evidence. A weak finding is not presented as a definitive fact.
It does not calculate TAM, SAM or SOM, produce battlecards or defensive profiles, set prices, or replace human judgment and decision accountability.
Frequently asked questions
Clear answers before you start.
What is Market Drivers Set?
A Sinergia market and competitive-intelligence solution that produces a map of competitive dimensions with evidence, confidence and limits.
How is it engaged?
It starts with a diagnostic that defines the market, segment, geography, horizon and decision question.
How is it different from a dashboard?
It provides an interpreted reading with causal mechanisms, traceable evidence and limits, not just a volume of data.
Does it replace human judgment?
No. It supports the decision with evidence but does not replace the team’s judgment or accountability.
What does the client receive?
An Axes of Competition Set, executive summary and reading session to guide the decision.
Market Drivers Set
Understand what is changing in your market before deciding how to compete.
Market Drivers Set turns market signals and evidence into decision criteria, competitive dimensions and action priorities.
Request a diagnostic for this solution